Bryce Kenyon Digital Marketing - My Skills and Experience
I love the online world! 🛜
Ever since the internet's inception in 1983, businesses have looked to capitalise upon the engagement opportunities offered by a broad reaching interconnection network.
Over time as "Big Tech" companies like Facebook - now Meta - and Google built their global power, these opportunities also grew. Today, using a balanced mix of digital platforms has become essential within modern business marketing models.
Without any digital presence, brand building is impossible.
Having started in-industry as a PPC specialist, I've always been fascinated with the thinking that goes into crafting a perfect cross-channel digital campaign. My interest in this area led me to develop SEO, PPC and SMM Management skills, which I still apply within content marketing strategies today.
Every brand has a story and digital is a great way to tell it. So, if you're wanting to uplift your online brand then I'd love to explore how we can do this together.
Diving Into Digital Marketing ... Skills in Brand, Communication and Content
Team Leadership
I've held several roles coordinating teams across both agency and in-house structures.
The best leader is one who creates an environment for others to feel comfortable in exploring their potential, not one who is dictorial.
Brand & Content Management
At my heart I am a writer. That's my primary skill and one I continue to take great pleasure in to this day.
I've translated this passion into an obsession with brand and content building, which have been core skills used across a number of my roles.
PPC Marketing and Strategy
My first industry position was in Google Ads, SEM and PPC marketing, a field I still love exploring to this day. Across various roles I've been directly responsible for designing and activating key pay-per-click inbound strategies.
Paid Social Media Marketing
No digital strategy is complete without some social media marketing, for which LinkedIn and Meta Ads seemingly trump all. This is a core outbound communication skill I've employed throughout my working career.
Building Brands ... My Digital Marketing Approach
1 - Researching The Market
Understanding the market of service is paramount.
Without a clear idea of who you're trying to serve, or what competitors and economic factors are at play, you're going in blind when putting a digital strategy together.
2 – Outline The Strategy
Having a clearly stepped out strategy outline helps guide campaign testing and rollout.
Without a clearly defined strategy, including SMART goals and implementational checkpoints, measuring success becomes difficult.
3 – Testing & Optimisation
Once we've settled on a digital marketing mix it's time to roll campaigns out across the various platforms.
Regular ad testing and optimisation (copy, keywords etc.) ensures campaigns are always primed for return.
4 – Performance Reporting
In digital marketing, results reporting is essential.
Reviewing the performance data of campaigns gives insight into what does and doesn't work for building your brand, which can help inform your next content strategy.