Ah the joys of crafting a perfect portfolio bio.
We've all been there and yes, it can be daunting. Afterall, when you’re shaping a professional brand even small missteps can feel significant.
Luckily!
... I happen to know a thing or two about brand management.
An experienced storyteller, content and digital marketing consultant, I've become obsessed with the idea that every brand has the power to inspire. In an increasingly noisy world leveraging this power can be tricky however, which is where I come come in.
Through agency, in-house and freelance roles I’ve developed an approach to brand building that focuses on elevating what makes them meaningful. This involves implementing cross-channel marketing strategies that balance data-driven decison making with the creative freedom needed to let them shine.
I’m drawn to understanding the people behind a brand just as much as the audience it’s trying to reach. But, when these audiences do need to be reached, I have experience building campaigns across Pay-Per-Click (Google Ads), SEM, EDM, SEO and Social Media Marketing platforms to ensure they're getting the right messages.
Over time, I’ve become especially interested in purpose-driven work across not-for-profit, wellness and sport, where storytelling can be integral in building stronger, more connected communities.
Sounding like a kindred spirit? Well then, let's connect and start writing the next chapter together! 📖
Springboard Digital Agency | Client Success Executive (2023-26) |
Dataweavers | Digital Content Specialist (2025-26) |
Sole Operator | Digital Marketing Specialist (2025-26) |
Youndbloods QLD Committee | Committee Chairman (2024-25) |
UQ Marketing & Advertising Society | Vice-President of Marketing (2023) |
BBS Communications | Communications Intern (2022-23) |
Newish Communications | Director of Client Services (2023) |
St Leo's College | Social Media Manager (2021-22) |
Communications B.A. | UQ | 2020-22 | |
Business Management B.A. | UQ | 2020-22 | |
Psychology Postgraduate Cert. | University of Newcastle | 2026-27 |
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